What are the best solutions for cosmetic and perfume engraving?
Elevate your beauty brand through personalised engraving. Discover how to master makeup and perfume engraving with our precision solutions.
High-end laser and mechanical machines, like the ones provided by Gravotech, are the best solution for perfume engraving personalisation and custom cosmetic bottles, creating an unbreakable emotional bond between your brand and your customers. In a market estimated at 5 billion USD in 2025, with an annual growth rate of around 15% through 2033*, far outpacing mass-market beauty, personalisation has become a key driver of differentiation and sales.
By offering custom cosmetic bottles, makeup, and perfume engraving, brands can diversify their portfolio, launch new products, and turn every item into a premium gift that resonates with individual style or emotion. Gravotech has empowered more than 45 global luxury brands in the cosmetics and perfumes industry for over 30 years, ensuring that every perfume flacon, make-up or packaging is personalised with the utmost precision and safety.
*DiMarket Reports, Personalised Beauty Products 2025-2033 Overview: Trends, Competitor Dynamics, and Opportunities
Which solutions for cosmetic and perfume engraving?
Robust, compact, and portable, the M20 X mechanical engraving machine accommodates all uses and environments. It can engrave small products made of plastic, glass, or metal, such as perfume flacons, lipstick cases, or powder compacts. The machine operates quietly and seamlessly integrates into your shop. The diamond tip delicately carves the material, giving the engraving a traditional and authentic appearance ideal for high-end gifts. Its use is entirely secure.
New: Add a touch of luxury to your mechanical perfume engravings with Gravotech's gilding wax, available in gold or silver.
The WeLase™ is a compact and fully automated laser station, suitable for point of sale set-ups. With a larger marking area and designed for productivity, the LW2 is a simple and fast alternative, finding its place in a back office, workshop, or e-commerce warehouse.
Depending on the laser source, it can engrave:
- CO2: glass.
- Fibre/Hybrid: metal and plastic.
- Green: glass, leather, wood, metal, and plastic.
It can personalise small products such as perfume flacons, lipstick cases, foundation compacts, powder compacts, and makeup brushes, making it perfect for cosmetic and perfume engraving.
Our LS100, LS100 EX and LS900 laser tables are ideal for e-commerce activities, back-office use, or within a production warehouse due to the size of their marking areas.
The combination of their productivity and versatility allows them to perform high-quality serial engravings, flat or on circular objects and gifts, regardless of the engraved object material: metal, plastic, or even organic material (glass, leather, stone, wood...).
They are particularly suited for products like perfume flacons, cosmetic cases (lipsticks, etc.), and makeup brushes, delivering precise and premium-quality engravings.
Small CO2 laser engraver and cutter for personalisation, signage and creative.
LS100
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Medium CO2 or Fiber laser engraving and cutting machine for signage and small series.
LS100 EX
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Large laser engraver and cutter that can do everything.
LS900
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Which type of engraving machines for cosmetic and perfume?
| Technology | Machines | Applications | Advantages | Results | Equipment price |
| Mechanical engraver |
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| Laser station |
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| $$-$$$ |
| Laser table |
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What products can we engrave using mechanical or laser engraving?
Engraving on various shapes, sizes, and materials
The sizes and shapes of cosmetics and fragrances containers to be engraved vary greatly: brushes, compacts, mirrors, lipstick tubes, and more. Similarly, some perfume bottles have complex or unique shapes.
Gravotech solutions are designed to adapt to all types of shapes and sizes, enabling engraving on flat surfaces or around the circumference of cylindrical products. Our various engraving technologies are capable of personalising all materials: glass, plastic, metal, and much more.
F100: The perfect lens for perfume engraving
To improve the quality and rendering of glass engraving, Gravotech proposes a new optional lens that can be installed on an existing WeLase CO2.
This lens is ideal for engraving filled logos or fonts. The thin laser spot lowers the heat on the glass, reducing the risk of chipping and breaking.
The result is a seamless high quality engraving, smooth to the touch with a frosted effect.
Engrave all types of perfumes and beauty products
Engraving on various shapes, sizes, and materials
The sizes and shapes of cosmetics and fragrances containers to be engraved vary greatly: brushes, compacts, mirrors, lipstick tubes, and more. Similarly, some perfume bottles have complex or unique shapes.
Gravotech solutions are designed to adapt to all types of shapes and sizes, enabling engraving on flat surfaces or around the circumference of cylindrical products. Our various engraving technologies are capable of personalising all materials: glass, plastic, metal, and much more.
F100: The perfect lens for glass marking
To improve the quality and rendering of glass engraving, Gravotech proposes a new optional lens that can be installed on an existing WeLase CO2
This lens is ideal for engraving filled logos or fonts. The thin laser spot lowers the heat on the glass, reducing the risk of chipping and breaking.
The result is a seamless high quality engraving, smooth to the touch with a frosted effect.
What about in-store cosmetic and perfume engraving?
Create an event
Offer your customers the opportunity to create their own personalised perfume bottle or cosmetic items in-store, turning the engraving process into a magical customer experience.
In addition to generating additional sales, the event captivates and attracts foot traffic to the shop.
During a product launch, promotional event, or brand anniversary, offering personalised engraving at the event location enhances customer engagement. Beyond the entertainment value, each individual leaves with a customised product, fostering a special connection between them and your brand.
Invaluable added value
Offering custom cosmetic bottles and perfumes immediately elevates the item to a unique status, serving as a meaningful symbol known only to its owner and the recipient when it is a gift. This enhances the item’s sentimental value, and the customer’s commitment to the brand deepens.
Providing professional perfume engraving as an on-site service transforms a standard purchase into a memorable luxury experience.
Selling an additional fragrance or makeup engraving service in-store increases your margins without requiring modifications to your product catalog.
Customisation also plays a key role in the success of new product launches.
Our solutions
The M20 X engraving machine (mechanical engraving) and WeLase™ (laser engraving) have been designed for easy integration into stores, providing a premium customer experience.
The Cube of the M20 X engraving machine ensures a completely secure customisation process. With its fully glazed casing, the enclosure provides a panoramic view of the perfume bottle or makeup engraving while protecting onlookers. The WeLase™, on the other hand, features three glazed sides that offer a 180° view of the engraving process.
Our software
Gravotech offers two software solutions designed to simplify and enhance product personalisation.
Designed for major brands, Gravotouch software is intuitive and extremely user-friendly. It allows the seller to use the software as a catalog and get their personalised perfume bottle or cosmetic within seconds. No prior training is required. Gravotouch can be customised to your brand image for an optimal customer experience.
This dedicated interface simplifies the entire perfume engraving process, allowing retail staff to focus on the customer interaction while the machine handles the precision work.
Gravostyle™ is the most comprehensive engraving software on the market, offering endless creative possibilities. Users can personalise products with the utmost freedom.
Need some advice & support on cosmetic and perfum engraving?
Want to learn more about personalisation on our dedicated eBook?
Online personalised engraving: which method and solutions?
Batch personalisation
Enhance the customer experience on your e-commerce site by offering the customisation of your products as a service.
Our perfume bottle and makeup engraving machines are suitable for large production volumes, and our tailor-made software solutions enable a seamless online experience. The data entered by your customers on your e-commerce site is automatically transmitted to your machine pool. Your operators only need to scan the barcode associated with the order and initiate the engraving process, eliminating any risk of error and optimising operation time.
This automated workflow is designed to handle high-volume perfume engraving requests with maximum precision and speed.
Our solutions
We offer engraving machines dedicated to batch engraving in both laser and mechanical versions.
The LS laser series is robust and offers an engraving area of up to 1220 x 610 mm. The engraving speed can reach 4 m/s, ensuring optimal productivity. The large engraving area of LS machines is ideal for batch engraving.
The M20 X (mechanical engraving) and WeLase™ (laser engraving) are more compact machines but equally robust for high production volumes.
The LW2 is a complete industrial marking station, ergonomic and easy-to-use, available with Fibre, MOPA, Green, or Hybrid lasers for safe, precise marking.
Our software
From graphic preview on your e-commerce site to automatic integration of your customers' messages and visuals into the engraving software, Gravotech develops e-commerce software solutions tailored to the specific needs of each client.
We aim to offer an impeccable online experience for your customers and an optimised operational flow for your machine operators.
Our software bridge ensures that every perfume engraving order is accurately rendered, matching the digital preview seen by the customer.
Gravostyle™ is the most comprehensive engraving software on the market, offering endless adaptation possibilities.
Elevate the experience
Tailored solutions for global brands
You are a luxury brand or an international brand, and you would like to develop an exclusive in-store customer experience for your clients, on your e-commerce site or during an event?
Gravotech offers tailored solutions that will meet your needs. A dedicated project manager will guide you throughout the collaboration: discussing requirements, running samples on your products, selecting the best-suited personalisation technology, solution deployment, and user training.
| FAQ: The 3 questions most frequently asked of our experts |
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🔽 Does engraving damage the bottle or affect the perfumes inside?
No, perfume engraving does not change the composition of the fragrance. The process is concentrated solely on the surface of the glass or bottle. Laser technology does not heat the contents, and mechanical engraving uses a specialised engraving gel to protect the glass from breaking and extend the life of the diamond tool.
🔽 What's the difference between laser engraving and mechanical engraving on perfume glass?
Mechanical engraving uses a diamond tip for a polished, "tone-on-tone" result that feels natural and authentic; it is the best method for adding gold or silver wax. Laser engraving creates a "sandblasted" or frosted effect with higher contrast. Both methods are excellent for perfume engraving, depending on the luxury aesthetic you wish to achieve.
🔽 What is the best engraving machine for cosmetics and perfumes?
For in-store use, the WeLase™ (laser) is ideal due to its speed, CO2 source for glass. Its safety glass allows customers to watch the engraving process, and it can also personalise plastic products, adding versatility for customising a wide range of items.
The M20 X (mechanical) is perfect for a traditional look with gilding wax. For large distribution centres and e-commerce series, we recommend laser tables (LS100/LS900) for batch productivity and high-speed makeup engraving.
