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Jewellery engraving: which solution to engrave your jewels?

Jewellers, you have to offer jewellery customisation to your customers. But, what are the benefits of using laser and mechanical engraving for jewelry personalisation services?

Personalised pieces of jewellery are unique symbols, commemorating significant life events. Offer your customers unforgettable memories and priceless emotions through custom jewellery, and significantly increase your revenue. Mechanical and laser engraving machines are the best solution for jewellery customisation.

Our jewellery engravers allow bespoke engraving on rings, bracelets, and pendants crafted from precious bands of metals like gold, silver, and various alloys. You can engrave text, logos, pictures, or fingerprints, or reproduce handwritten messages from your customers.

Our engraving solutions are designed to be fully accessible. This allows customers to watch or even participate in their jewellery engraving and personalisation in your retail store or workshop.
 

What are the best machines for jewellery engraving?

Our rotary jewellery engraving machine is compact, quiet and adapted for in-store use. They are compatible with diamond engraving and can be upgraded with a spindle. All precious metals can be engraved. 

The M20 X Jewel is a versatile engraving machine for jewellery cutting, ring engraving and flat engraving of bangles, pendants, medals, watches and more. The M20 X Jewel can be upgraded into a M20 X Jewel Cube by adding an external transparent casing, designed for in-store use. 

Learn more about jewellery engraving solutions in our dedicated jewellery leaflet.

Our laser jewellery engravers are silent systems capable of cutting and engraving simple and complex designs on rings, bracelets, pendants, medals, watches and more. 

The compact and sleek design of our WeLase™ laser station makes it the ideal solution for in-store use. The LW2 is a highly productive system that will fit in your workshop.

All precious metals can be laser engraved, but the engraving effect of your creations varies depending on the laser source.

Learn more about jewellery engraving solutions in our dedicated jewellery leaflet.

What is the difference between mechanical and laser engraving for jewellery?

Jewellery mechanical engraving

Mechanical engraving is preferred for the tone-on-tone, authentic and sophisticated effect it gives to jewellery and other items. Diamond engraving provides the thinnest and most elegant grooves. The diamond tip can be used in rotation to achieve a smoother effect without altering the groove thickness. A cutter allows for deeper engravings and jewellery cutting.

The rotary device enables inside and outside bangles and ring engraving (M20 X Jewel).

Many fonts developped by Gravotech are available on our software. They are optimised for rotary engraving as the differents tools can follow the engraving outline. Some fonts have two to three strokes to make the characters wider, while keeping a high quality engraving.

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Gold heart-shaped charm engraved with a date, shown on a chain for jewelry customization

Jewellery laser engraving

Laser (WeLase™) is a very fast engraving technology that can achieve both light and deep engraving. 

It produces natural contrast, either black or white depending on the laser source: 

  • A Fiber laser source is recommended for jewellery deep engraving and cutting.
  • Hybrid and Green sources provide a thin engraving and generate very little dust. 
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Close-up of a metal personalized ring with exterior engraving reading ‘Love always’
 Mechanical Jewellery EngravingJewellery Laser Engraving
Core technology
  • Uses rotating cutter, diamond-tip or milling tool to physically remove material (or scratch) the surface
  • Uses a focused laser beam to vaporise or thermally mark the surface (non-contact)
Typical Aesthetic / Finish
  • Tone-on-tone engraving effect, subtle and traditional, especially on precious metals
  • High contrast finish (black, white or grey) possible; good for logos, photos, contrast engravings
Production Speed / Volume
  • More manual/clamp setup, slower, especially for high volumes
  • Good for bespoke/personalisation in smaller batches
  • Faster throughput, especially suited for higher volumes, quick turnaround and series production
Price$$$ / $$$
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What are the differences between mechanical and laser jewellery cutting?

Cutting with a mechanical solution

The M20 X Jewel can cut any precious metal in several passes, ideal to create small shapes like hearts or names. Our cutting table specially designed for the M20 X Jewel ensures the gift or jewel is held in place for stable and smooth cutting.  Lubrication is facilitated by the rising edges of the table to prevent the work area from becoming dirty.

Enhance the quality of your engravings while reducing tool wear by using a lubricant. Our Engraving Gel is a non-irritating, odorless lubricant that is easy to use and won’t disrupt your customers’ experience. It is ideal for an in-store environment. 

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Gold-colored metal cutout reading "Adeline" with a heart shape, made for jewelry customization

Cutting with a laser solution

The WeLase™ Fiber enables cutting up to 1mm of material.

The wobbling cutting method increases the thermal radiation of the laser beam, thereby improving its efficiency. For instance, when working with a 0.5mm thick brass, this method reduces the processing time by 5 compared to traditional vector cutting.

The pin table facilitates material elevation during cutting, preventing deformation and color degradation caused by material overheating. 

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Laser-cutting of the name "Tayla" in metal in a handwritten style, used in jewelry personalization
Jewelry jigs used for object positioning during engraving on watches, tags and bracelets

Engrave all kinds of jewellery

Dedicated jewellery customisation kits

Rings, signet rings, bangles, bracelets, curb chain bracelets, pendants, watches… Jewelleries come in all sizes and shapes. 

We provide an extensive range of jigs that are compatible with our M20 X Jewel, WeLase and LW2 jewel engraving machines. 

Gravotech offers the widest range of jigs dedicated to different jewel shapes and materials, find out more about our dedicated kits in our online catalog.

For an even more unique personalised jewellery, dedicace allows customers to engrave their handwriting or drawing, through a graphic tablet, creating one-of-a-kind gifts for special occasions. 

Discover our jewel kits
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FAQ: The 6 questions most frequently asked of our experts

🔽How do mechanical and laser engraving work on jewellery?

Jewellery laser engraving uses a laser beam and provides a natural contrast finish, while mechanical engraving uses a diamond tip for a natural, tone-on-tone finish, similar to hand craftsmanship. 
Both offer fine, high-quality engraving for your rings, bracelets, and pendants.

🔽What is the best machine for jewellery engraving?

The best jewellery engraving machine for your business depends on your needs. The best three machines for professional jewellery engraving are:

  • M20 X Jewel is a versatile mechanical engraving machine for all materials. It includes the Rotary device for inner/outer ring engraving.
  • WeLase™ is a laser machine (Fiber or Green source) adapted for in-store custom services.
  • LW2 (laser Fiber source) is a laser engraving machine for back-office, higher-production needs.

🔽How do you engrave on the inside of a ring or bracelet?

For rings, a rotary device, available on jewellery engravers like the M20 X Jewel and WeLase™, ensures precise inner and outer engraving. For bracelets and other jewellery, jigs are used on these machines to hold the piece stable, ensuring a high-quality, tremor-free mark.

🔽Can all types of metals and materials be engraved for jewellery?

All materials can be engraved for jewellery! This includes precious metals like gold or silver, as well as stainless steel or brass. Both laser (Fiber, Green source) and mechanical engraving work well.
Trendy materials like wood and plastic can also be engraved, typically using CO2 laser for wood and Fiber/Green for plastic.

🔽Is it possible to engrave a custom design, such as a signature or a logo on a jewel?

Yes, custom jewellery engraving is a key part of personalised services. You can import your bespoke design, signature, or logo via Gravotech’s software, or in some cases, use a graphic tablet (like Dedicace™) to capture a hand-drawn design. This is a perfect option for personalised gifts or brand creation.

🔽Does custom jewellery engraving devalue or damage its quality?

No. When performed with expert-tested parameters (laser power, mechanical pressure, speed of the diamond tip's rotation) the engraving will not devalue or damage your jewellery. Our parameters ensure a clean, precise mark without compromising the jewellery's integrity: your luxury item remains in pristine condition!

Gravotech - Key Accounts

Elevate the experience

Tailored solutions for global brands

You are a luxury brand or an international brand, and you would like to develop an exclusive in-store customer experience for your clients, on your e-commerce site or during an event?

Gravotech offers tailored solutions that will meet your needs. A dedicated project manager will guide you throughout the collaboration: discussing requirements, running samples on your products, selecting the best-suited personalisation technology, solution deployment, and user training.

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