Gravotouch
CAD AND DRIVING SOFTWARE
Bespoke personalisation software used by the largest retail brands and luxury brands
Key features
- Engraving software for in-store, travel retail and e-commerce
- Intuitive interface: no user training required
- Automated Cloud software update
Machine compatibility
M20, WeLase™, LS100 and LS900
Gravotouch is an easy-to-use software operating on a tablet to pilot Gravotech's laser and mechanical engraving machines to personalise all items: perfume, jewellery, cosmetics, giftware, drinkware...
EASE OF USE
With its intuitive touchscreen, predefined settings and step-by-step guidance, Gravotouch makes personalisation simple from start to engraving. Store associates need minimal or no training, and Gravotouch integrates seamlessly with your product offer and brand guidelines.
EMOTION
Gravotouch creates instant fascination, turning personalised products into cherished keepsakes and memorable customer experiences. This emotional connection helps drive higher store traffic and revenue.
CREATIVITY
Personalise items with elegant fonts, symbols, locations and messages in any language, giving customers plenty of creative freedom. With Gravotech’s patented Dedicace™ solution, they can even draw doodles or handwrite messages on a tablet and watch their designs being engraved in real time.
Main features
Retail friendly
no training required
100% customisable
to fit brand guidelines
Quick operation
thanks to the intuitive interface
E-commerce ready
with automatic data transfer
Compatible with Dedicace™
to engrave handwritings, drawings, and doodles
Predefined settings
the software do the work for you
Global App
available in multiple languages
Cloud connection
for software and product catalog automatic updates
Retail: an app for smooth operation
Personalisation made easy
Gravotouch provides an intuitive, picture-driven tablet experience with no training required, making it ideal for retail use.
Co-developed with our clients, the software ensures all personalisations strictly adhere to brand guidelines, safeguarding brand integrity.
Supporting global languages, including Arabic and Chinese, Gravotouch is built for worldwide deployment. Automatic cloud updates ensure your software always stays current with the latest products and brand guidelines.
The perfect solution for retail
In retail personalisation, a user-friendly interface is essential for seamless store operations. Looking for an effortless way to customise athletic slide sandals, footwear brand ISlide turned to Gravotech.
To attract shoppers and drive engagement, ISlide sought an eye-catching in-store solution. Gravotouch delivered: an intuitive app with zero learning curve that lets customers personalise products directly.
The solution for events
Standout event personalisation requires visibility and interaction. A branded, custom interface connects customers directly to your story - transforming them from spectators into active participants.
For their brand events, Stella Artois needed a mobile, reliable, and user-friendly personalisation solution that fully reflected its brand identity. The Gravotouch interface was customised with Stella Artois’ signature logo and colours, delivering a seamless branded experience for engraving their iconic chalice. To ensure complete operational independence, Gravotech provided comprehensive video training for both the machine and software.
An e-commerce solution
for automatic and quick process
The e-commerce solution simplifies personalisation from online orders to engraving, automatically retrieving data from the merchant's website without manual input.
The "scan and engrave" feature allows users to scan a barcode and automatically start engraving, streamlining operations.
Designed for high-volume productivity, the system supports multiple machines running simultaneously, boosting efficiency.
This turnkey solution is ERP-compatible, and integrated APIs let consumers preview their engraved products directly on the website.
KPI dashboards
to track your performance
Gravotech’s KPI dashboards provide retailers with in-depth insights into engraving performance, consolidating data by machine, location, country, or region.
Use the dashboard to:
- track volumes,
- highlight top-performing stores or fulfillment centers,
- identify best-selling products and popular designs, offering valuable metrics for optimising operations.
These data can help optimise stock levels and create specific marketing campaigns or loyalty programs.
| "Gravotouch transforms every purchase into a memorable, emotional experience while driving customer engagement, foot traffic, as well as additional revenue for your brand." Michel TISSUT, Group Key Accounts Director - Personalisation Equipment, Gravotech |
|---|
How to use Gravotouch?
In just a few steps, you can engrave your products:
- Choose your product
- Compose your engraving
- Preview the engraving
- Place your item in the machine and launch the engraving
Associated products
Small and custom engraving machine for all purposes, from perfume bottle to small industrial signage.
M20 X
Discover this product
Small laser engraver for all kind of engravings.
WELASE
Discover this product
Small CO2 laser engraver and cutter for personalisation, signage and creative.
LS100
Discover this product
Large laser engraver and cutter that can do everything.
LS900
Discover this product
They trust us
for their customisation solutions
Trusted by the leading brands across luxury, cosmetics, jewellery, spirits and other markets, our experts deliver tailored personalisation solutions across every channel (in-store, back-office or online), backed by full end-to-end support.
From initial concept to global deployment, our solutions guarantee seamless operations and exceptional customer experiences, empowering prestigious brands to deliver personalised products that elevate their appeal and cultivate lasting customer loyalty.
| FAQ: the 6 questions most frequently asked of our experts |
|---|
🔽Is the touchscreen interface customisable with the brand's colours and logo?
Yes, Gravotouch is fully customisable to align seamlessly with your brand's visual identity and design guidelines.
🔽Do our store sales associates need to download the software and set up the solution?
No, Gravotech provides the complete setup, including the engraving machine and a pre-configured tablet running Gravotouch. Our technicians handle on-site installation and train your store staff to ensure a seamless rollout.
🔽Is it possible to see what the engraving looks like on the product?
Yes, it is possible to see an exact digital rendering of the personalisation on the product before it is engraved.
🔽Can I personalise any products with Gravotouch?
Only the products saved beforehand on Gravotouch can be engraved. The integration of new products can be done in collaboration with our team.
🔽Does Gravotouch need to be connected to the Internet?
No, you do not need an Internet connection to use Gravotouch. An Internet connection is only required for software updates and KPI data consolidation.
🔽Is it possible to add our own engraving fonts or designs on Gravotouch?
Yes, you can decide what fonts, designs and products can be engraved, our team will integrate them into Gravotouch.